Welcome to Drift

Welcome to Drift image

Technology evolution is driving change, especially in the automotive industry. The digital age is providing consumers with an all-access pass to automotive design trends, empowering them to make informed selections and demands based on their individual needs. Autos are no longer a simple mode of transportation from point A to point B, but are an integrated part of the drivers’ and riders’ lifestyle. Automotive infotainment systems, self-opening and closing doors, artificial intelligence, signature headlights, and lots and lots of leather are just a few examples of how consumers are determining their needs and desires with the expectation that they will be fulfilled at a price-point that fits their budget.

The Automotive team at Autodesk brings you Drift so we can share ideas directly with our customers, enthusiasts and the public at large. Where do we see the industry heading? What kind of technology will take us there? How will design techniques, manufacturing processes and the Internet of Things change the final product and the consumer experience? Drift is here to inform, engage, enlighten and excite our readers on these topics and more.
Drift allows us to slide through this journey together. We are looking forward to the ride.

Profile photo of Ananda Arasu
Ananda Arasu is a Product Marketing Manager at Autodesk with focus on Automotive products and solutions. Ananda has a background in applications engineering, product management and product marketing. He has been with Autodesk for over 4 years in a product marketing capacity, with a focus on automotive solutions.His aim is to understand automotive customer needs and communicate the ways in which Autodesk’s products can best meet those needs.
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