Electrifying Automotives


Automotive is going electric, there’s no doubt about it. Hybrid and electric vehicles are either in conceptualization or production by manufacturers around the globe. What does this mean to the design community? Let’s just say that change is the only constant.

Last year we blogged about the role the automotive industry has in terms of the industrial design community at large. If you missed it you can read it here: (Link). The evolution to a hybrid and/or fully-electric design is a great example of how progress is made both up and downstream. The mechanical and electrical engineers know which specifications the design needs to accommodate.

This is a perfect example of how design trends are evolving continuously and how the designers who are equipped and ready to embrace change will be the ones leading the race. The fact is that this shift towards hybrid and electric vehicles requires a whole new set of deliverables in the showroom. Balancing style with performance requirements, ergonomics with tech gadgets, all while collaborating with the engineers designing the new mechanical components.

One of the things I’m most interested in is how this trend will impact the driving experience of tomorrow. How many miles will one have to drive before reaching an electric charging station? How will the ride feel compared to what we are traditionally used to? Will America become a leader in adoption or will Americans stick to gas-guzzling SUVs now that gas prices are dropping to historic lows?

There are so many variables associated with the answers to these questions. Only time will tell. But as time goes on, what are you doing to prepare? Are you ahead of this curve? Are you getting the training you need to be in a position to advise your clients on the best design to meet their specifications?

This is when the leaders of tomorrow will be made. If you have any insight to share with us, please comment. We’d love to hear from you and possibly share some of your best practices in staying up-to-speed on this trend and ensuring you and your clients have a successful debut of their EVs when they hit the market.

Profile photo of Ananda Arasu
Ananda Arasu is a Product Marketing Manager at Autodesk with focus on Automotive products and solutions. Ananda has a background in applications engineering, product management and product marketing. He has been with Autodesk for over 4 years in a product marketing capacity, with a focus on automotive solutions.His aim is to understand automotive customer needs and communicate the ways in which Autodesk’s products can best meet those needs.


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