The 2020 Toyota GR Supra is the long-awaited redesign of its 1990s automotive icon. Its a fresh take on the nearly 20-year-old car, and while it still holds the Supra name, many enthusiasts are shunning the new […]
The Goodwood Festival of Speed is famous in the automotive world for being one of the toughest courses to conquer. Teams of autonomous vehicles recently tried to conquer the famous hill climb at the course, and […]
Image Source: Wikimedia
The automotive industry is one of the most primed areas to experience the technological benefits of additive manufacturing. Advances in the overall capability of 3D printing and the […]
Researchers from Mercedes-Benz R&D centerImage Source
The automobile industry has been a driving force in many areas of industrial innovation for the past 100 years. Modern car manufacturers are continually […]
Chances are the car you currently own gets somewhere in the range of 20 to 30 mpg. If you’re on the high end, you might even feel pretty good about that miles per gallon. There’s a problem though – c […]
Automotive engineers and the US automotive industry are essential to our economy. It’s a complex industry that stretches from conceptual design to some pretty complex engineering. The infographic below takes a […]
Recent hurricanes across the US were incredibly damaging and will take years to recover from. In the destruction, Hurricanes Harvey and Irma destroyed anywhere from 500 thousand to 1 million cars in Houston and […]
In the automotive industry, new technology seems to flow from the top down. Groundbreaking concepts for new engines, steering wheels, braking efficiency, much of the new technology we see in our new cars had its […]
Welcome to Drift. A truly multi-purpose informative source of automotive industry updates, ideas and trends.
We are captivated with automotive design. For us, it’s more than work, it’s passion. This is a place where we connect and collaborate with the automotive community, building a direct relationship with our followers and industry stakeholders. Here you can stay informed of where we see the industry going, how the consumer mindset is changing, and how our solutions can enable you to be successful in your career.