Much is changing in the automotive industry. The conceptual autos that are displayed at shows around the world are indicative of the evolution occurring more and more rapidly every year. What does that mean […]
Technology advancements are often a hurry-up and wait pattern. If you consider Geoffrey Moore’s theory in Crossing the Chasm there is a lull between product release and the early adoption phase when things start t […]
Welcome to Drift. A truly multi-purpose informative source of automotive industry updates, ideas and trends.
We are captivated with automotive design. For us, it’s more than work, it’s passion. This is a place where we connect and collaborate with the automotive community, building a direct relationship with our followers and industry stakeholders. Here you can stay informed of where we see the industry going, how the consumer mindset is changing, and how our solutions can enable you to be successful in your career.