Do you ever get designer’s block? Like writer’s block, you can’t seem to draw anything of value. Sketch after sketch after sketch, nothing feels right. Industrial Designers are a rare breed; a cross betwee […]
The latest version of Alias was launched earlier this month and what better way to announce it than with decade-themed videos?
The 1950s were a classic era for both entertainment and automotive […]
Autodesk Details Automotive Roadmap and Delivers 2017 Versions of Alias and VRED
Powerful forces are reshaping the world in which automotive manufacturers are operating. Consumers are pushing for vehicles and […]
Lightweighting done right can mean: better fuel economy, lessened wear and tear, and improved handling. In order to achieve these objectives, designers must start with the intended purpose and target market for […]
We’ve heard and seen how the Google car is in many ways the ideal defensive driver. We know that automakers like Volvo are using artificial intelligence to enhance the safety of a vehicle on the road by c […]
Technology evolution is driving change, especially in the automotive industry. The digital age is providing consumers with an all-access pass to automotive design trends, empowering them to make informed […]
Welcome to Drift. A truly multi-purpose informative source of automotive industry updates, ideas and trends.
We are captivated with automotive design. For us, it’s more than work, it’s passion. This is a place where we connect and collaborate with the automotive community, building a direct relationship with our followers and industry stakeholders. Here you can stay informed of where we see the industry going, how the consumer mindset is changing, and how our solutions can enable you to be successful in your career.