Welcome to Drift. A truly multi-purpose informative source of automotive industry updates, ideas and trends.
We are captivated with automotive design. For us, it’s more than work, it’s passion. This is a place where we connect and collaborate with the automotive community, building a direct relationship with our followers and industry stakeholders. Here you can stay informed of where we see the industry going, how the consumer mindset is changing, and how our solutions can enable you to be successful in your career.
What’s New
After months of sketching, rendering, modifying, deleting, sketching, rendering, modifying and deleting, you finally have it… You were tasked...
In the automotive industry, new technology seems to flow from the top down. Groundbreaking concepts for new engines, steering...
Self-driving cars are going to change many things about our daily lives, and simulation technologies are right at the...
If you are a classic car lover or an automotive enthusiast, it’s hard to imagine cars like the Honda...
In our previous post, What Makes a Car Truly Classic?, we discussed the design elements that have made a...
Driverless cars are going to do a lot of good in the world. They will eliminate driver error, reduce...
We often hear the word “classic” and attribute that to age. But what makes something classic is not age,...
Self-driving cars and autonomous vehicles are the next big thing in the automotive industry. All this innovation is begging...
The Chinese automotive market became the biggest in 2009. In 2015 alone, 21.2 million passenger vehicles were sold in...
Paddle shifters in some form or fashion are making their way into many newer car models. For a technology...
In previous articles you’ve likely read about the relevance and many uses of VR and AR to enhance the...
With Uber, Lyft, and other ride and car sharing platforms becoming commonplace in modern society, where does that leave...
For ages, manual transmissions were the best way to control the shifting in cars, but recent advances have made...
As oil prices have fallen globally, the automotive market has shifted to favoring large gas guzzlers once again, but...
Pimp Santas Ride Entries are in – help us decide the winners! Autodesk Automotive challenged #Alias, #Speedform and #VRED users...
In terms of media coverage, Tesla is leading the way in the electric vehicle industry, but could the Chevrolet...
The global push away from fossil fuels is growing, but what alternatives do car manufacturers have to trusty old...
Pimp Santa’s Ride (in just 5 easy steps) Santa needs your help!!! His ride is out of date and...
The Automotive Design process is among the most complex as it requires input from so many different groups, including:...
Attending industry events requires investment of both time and money, and many times failing to make a strong business...
It’s not every day that you leave a conversation with somebody feeling energized, empowered and excited for your own...
There is still time to vote! On August 8th, the top 14 entries from the top designers from 7 countries...
Go for the Gold in the 2016 VRED Render It Competition! If you’re a world-class rendering maven and are passionate about...
Often advanced surface modeling is described as a magical thing. Terms like “Class A” or “Class 1” surfaces are...
One of Steve Job’s legacies was his ability to never lose focus of his intent for the end user’s...
Read an article on www.thecoolist.com which got me thinking about the kinds of things we are seeing in cars...
Do you ever get designer’s block? Like writer’s block, you can’t seem to draw anything of value. Sketch after sketch...
You know the phrase “seeing is believing”? Marketers have always used their creative brains to illustrate and inspire, but...
The latest version of Alias was launched earlier this month and what better way to announce it than with...
Autodesk Details Automotive Roadmap and Delivers 2017 Versions of Alias and VRED Powerful forces are reshaping the world in...
As discussed in our previous article, “Lightweight Design in the Automotive Industry – the power of Simulation”, we discussed...
Lightweighting done right can mean: better fuel economy, lessened wear and tear, and improved handling. In order to achieve...
In last week’s article, we reviewed the many sources of inspiration automotive designers draw from when developing their creations. And while...
Automotive design is clearly an important factor when approaching the market. There are some fundamental similarities (ie: 4 wheels,...
The cloud is impacting virtually every industry. From enterprise data management to online mobile banking, valuable and critical data...
I had the pleasure of interviewing Ian Briggs, chief designer and co-founder of Briggs Automotive Company (BAC). I wanted...
Back in the early 1990’s when Alias-Wavefront was first making a pitch to the automotive design studios, one of...
By now … we have all heard about Google’s Autonomous (Self-driving) car. If you haven’t … look here. We...
Automotive is going electric, there’s no doubt about it. Hybrid and electric vehicles are either in conceptualization or production...
I am not a purchasing analyst, nor do I understand the emotions on why I buy certain products, that’s...
Last week I had the opportunity to try one of the many Virtual Reality (VR) and Augmented Reality (AR)...
I was first exposed to additive manufacturing through a MakerBot 3D printer. Our company was starting to make investments...
We’ve heard and seen how the Google car is in many ways the ideal defensive driver. We know that...
Last week I was in a photo studio to get pictures for my passport. While I was waiting, I...
I joined Autodesk 4 years ago when they acquired a startup that my dad and I founded. We had...
As a design firm we make cool stuff for real people. One thing that remains true is that no...
Dating back to the industrial revolution the automotive industry established the foundation for industrial design and continues to lead...
Remarkably it’s been 30 years since Back to the Future was first shown in cinemas helping to launch the...
In our previous blog A Decade of Change, we talked about the ever-changing mindset of the consumer and how...
It’s Saturday afternoon and I’m attempting to run a load of laundry for my next business trip (flight leaves...
When looking back ten years trends in the automotive industry have unmistakably shifted the way cars are bought and...
Technology evolution is driving change, especially in the automotive industry. The digital age is providing consumers with an all-access...
