Welcome to Drift. A truly multi-purpose informative source of automotive industry updates, ideas and trends.
We are captivated with automotive design. For us, it’s more than work, it’s passion. This is a place where we connect and collaborate with the automotive community, building a direct relationship with our followers and industry stakeholders. Here you can stay informed of where we see the industry going, how the consumer mindset is changing, and how our solutions can enable you to be successful in your career.
What’s New
It’s not every day that you leave a conversation with somebody feeling energized, empowered and excited for your own...
There is still time to vote! On August 8th, the top 14 entries from the top designers from 7 countries...
Go for the Gold in the 2016 VRED Render It Competition! If you’re a world-class rendering maven and are passionate about...
Often advanced surface modeling is described as a magical thing. Terms like “Class A” or “Class 1” surfaces are...
One of Steve Job’s legacies was his ability to never lose focus of his intent for the end user’s...
Read an article on www.thecoolist.com which got me thinking about the kinds of things we are seeing in cars...
Do you ever get designer’s block? Like writer’s block, you can’t seem to draw anything of value. Sketch after sketch...
You know the phrase “seeing is believing”? Marketers have always used their creative brains to illustrate and inspire, but...
The latest version of Alias was launched earlier this month and what better way to announce it than with...
Autodesk Details Automotive Roadmap and Delivers 2017 Versions of Alias and VRED Powerful forces are reshaping the world in...
As discussed in our previous article, “Lightweight Design in the Automotive Industry – the power of Simulation”, we discussed...
Lightweighting done right can mean: better fuel economy, lessened wear and tear, and improved handling. In order to achieve...
In last week’s article, we reviewed the many sources of inspiration automotive designers draw from when developing their creations. And while...
Automotive design is clearly an important factor when approaching the market. There are some fundamental similarities (ie: 4 wheels,...
The cloud is impacting virtually every industry. From enterprise data management to online mobile banking, valuable and critical data...
I had the pleasure of interviewing Ian Briggs, chief designer and co-founder of Briggs Automotive Company (BAC). I wanted...
Back in the early 1990’s when Alias-Wavefront was first making a pitch to the automotive design studios, one of...
By now … we have all heard about Google’s Autonomous (Self-driving) car. If you haven’t … look here. We...
Automotive is going electric, there’s no doubt about it. Hybrid and electric vehicles are either in conceptualization or production...
I am not a purchasing analyst, nor do I understand the emotions on why I buy certain products, that’s...
Last week I had the opportunity to try one of the many Virtual Reality (VR) and Augmented Reality (AR)...
I was first exposed to additive manufacturing through a MakerBot 3D printer. Our company was starting to make investments...
We’ve heard and seen how the Google car is in many ways the ideal defensive driver. We know that...
Last week I was in a photo studio to get pictures for my passport. While I was waiting, I...
I joined Autodesk 4 years ago when they acquired a startup that my dad and I founded. We had...
As a design firm we make cool stuff for real people. One thing that remains true is that no...
Dating back to the industrial revolution the automotive industry established the foundation for industrial design and continues to lead...
Remarkably it’s been 30 years since Back to the Future was first shown in cinemas helping to launch the...
In our previous blog A Decade of Change, we talked about the ever-changing mindset of the consumer and how...
It’s Saturday afternoon and I’m attempting to run a load of laundry for my next business trip (flight leaves...
When looking back ten years trends in the automotive industry have unmistakably shifted the way cars are bought and...
Technology evolution is driving change, especially in the automotive industry. The digital age is providing consumers with an all-access...
